1. Take time to create a strategy.
2. Map your audiences’ online media habits and identify your influencers.
3. Share social media responsibility and train internally.
4. Focus on the right social networks for you.
5. Plan campaigns but don’t forget to be reactive.
http://econsultancy.com/us/blog/8574-creating-a-social-media-strategy-for-b2b-organisations-5
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