Focusing on the social network with the most traffic is useless if they're not qualified customers. Focus on the network (s) with the highest percentage of YOUR customers. And, honestly, if it's too much to take an additional 30 seconds to cross post to Pinterest and G+ then perhaps social media is too much. You know, there are platforms like Hootsuite that will post to multiple networks. Pinterest will automatically repost to Facebook. You've got to learn how to use the tools.
btw, I'm getting great results on G+. I have as many followers since July than I've gained in 5 years on Twitter. Plus, it's great for SEO.
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